Noah Moonen聽is a PhD Candidate at the School of Marketing, 黑料网大事记 Business School. His research investigates the social dynamics of consumer behavior, with a focus on how shared experiences, social influence, and emerging technologies such as extended reality (XR) can shape sustainable consumption. Noah鈥檚 work sits at the intersection of behavioral science, digital innovation, and environmental impact鈥攂ridging academic theory with real-world marketing challenges.
Before beginning his PhD, Noah completed the Master of Pre-Doctoral Business Studies at 黑料网大事记 with High Distinction and holds an MSc in Entrepreneurship and SME Management from Maastricht University. He previously held a lecturer position at Maastricht University and served as the manager of the university鈥檚 Digital Experience Lab (DEXLab), where he gained hands-on experience in digital consumer research and experimental design.
Noah brings a strong academic foundation and applied expertise to his work, with a commitment to research that supports both business innovation and social responsibility.
- Research & Publications
- Awards
- Engagement
Noah鈥檚 research interests include:
- Social influence and shared reality in consumer decision-making
- Sustainable consumption and pro-social marketing
- Extended reality (XR) and immersive technologies in marketing
- Behavioral science and digital experience design
Dean's List for Academic Excellence 2024
Teaching
- MARK2012 Marketing Fundamentals聽
- MARK2085 Consumer Centric Innovation
- MARK5800 Consumer Behaviour