ºÚÁÏÍø´óʼÇ
Back to
Dr Sophie Fan

Dr Sophie Fan

Lecturer

The Hong Kong Polytechnic University, Hong Kong

Ph.D. in Marketing (2014--2019)

University of Surrey, United Kingdom

M.Sc. (with distinction) in International Marketing and Management (2011--2012)

Ìý

Ìý

Business School
School of Marketing

I am a Lecturer (Assistant Professor) at the School of Marketing, ºÚÁÏÍø´óÊÂ¼Ç Business School. I received my Ph.D. in Marketing from The Hong Kong Polytechnic University in 2019. Before joining ºÚÁÏÍø´óʼÇ, I was an Assistant Professor of Marketing at The Hong Kong University of Science and Technology. My research explores how consumer behavior is shaped by socioeconomic factors, interpersonal concerns, and psychological resources. My work has been published in the Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Journal of the Association for Consumer Research.

Ìý

Ìý

Ìý
Phone
+61 2 9348 3187
E-mail
sophie.fan@unsw.edu.au
Location
Office: 2054B, E15 Quadrangle Building
  • Journal articles | 2025
    Qu X; Fan L; Cai F, 2025, 'Neighbors as strangers or friends? How consumer's self-construal affects the weight of neighbor information in residence decisions', Journal of Consumer Psychology,
    Journal articles | 2025
    Song JF; Fan LS; Jiang Y, 2025, 'EXPRESS: The Glossy Premium: Effects of Product Glossiness on Consumer Judgments of First-Hand and Second-Hand Products', Journal of Marketing,
    Journal articles | 2024
    Fan L; Huang Z; Chu XY; Jiang Y, 2024, 'Stick to my guns: The impact of crowding on consumers’ responsiveness to sale promotions', Journal of the Academy of Marketing Science, 52, pp. 914 - 933,
    Journal articles | 2023
    Fan L; Rucker DD; Jiang Y, 2023, 'Power and Need-for-Justification: Asymmetrical Effects on Senders and Receivers in Marketing Communications', Journal of Consumer Research, 50, pp. 236 - 254,
    Journal articles | 2019
    Fan L; Li X; Jiang Y, 2019, 'Room for Opportunity: Resource Scarcity Increases Attractiveness of Range Marketing Offers', Journal of Consumer Research, 46, pp. 82 - 98,
    Journal articles | 2018
    Fan LS; Jiang Y, 2018, 'Don’t Surprise Me: How Social Relationships Shape Consumers’ Attitudes toward Probabilistic Selling', Journal of the Association for Consumer Research, 3, pp. 440 - 450,

Nominated by HKUST for The University Grants Committee (UGC) Teaching Award ÌýÌý2023

Winner for Franklin Prize for Teaching Excellence, HKUST Business SchoolÌýÌýÌýÌýÌýÌýÌýÌý Ìý ÌýÌýÌýÌý2021

Finalist for Franklin Prize for Teaching Excellence, HKUST Business SchoolÌýÌýÌýÌýÌýÌýÌýÌý ÌýÌýÌýÌýÌý 2020

Dean’s Recognition for Excellent Teaching, HKUST Business SchoolÌýÌýÌýÌýÌýÌý ÌýÌýÌý ÌýÌýÌýÌýÌý2019–2023

AMA CBSIG Rising Star AwardÌý ÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌý ÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌý2019

Invited Doctoral Fellow, AMA-Sheth Foundation Doctoral ConsortiumÌýÌýÌýÌýÌý ÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌý 2017

Ìý

My broad research interest lies in the study of consumer behavior, which is represented by the three streams of research I currently focus on: 1) the perception of resource availability on consumer decision-making, 2) the role of social influence in consumer behavior, and 3) the impact of visual marketing on consumer perceptions and behavior. To study these topics and examine diverse consumer behaviors, I use a variety of methodological approaches, such as laboratory and online experiments, surveys, field studies, archival data, and eye-tracking techniques.

Reviewer:

Journal of Consumer Psychology, Journal of Experimental Social Psychology, International Journal of Research in Marketing, Personality and Social Psychology Bulletin, Journal of Business Research, European Journal of Marketing, Management Review Quarterly, ACR Conference, SCP Conference.

My Teaching

Ìý

Ìý

Ìý