ºÚÁÏÍø´óʼÇ
Business School

AI in Business and Society

Learn how you can leverage artificial intelligence to accelerate innovation and drive societal progress.

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What is Artificial Intelligence?

Artificial intelligence (AI) refers to the ability of computer systems to perform complex tasks that usually require human intelligence. Developers design modern AI systems using machine learning algorithms. These algorithms find patterns in data to perform tasks such as autonomy, comprehension, creativity, decision making, interacting and problem solving.

Like all emerging technologies, AI presents both opportunities and risks. To leverage its potential, individuals must actively consider AI ethics and governance.

AI ethics refers to the moral implications that guide the use and development of AI to ensure it benefits society. This includes environmental sustainability, privacy and data protection, transparency, social impact and security. Organisations manage AI governance through the frameworks, processes and policies that guide the development and usage of AI systems to ensure it is handled ethically and responsibly.

By actively embracing ethical principles and implementing robust governance frameworks, we can harness the full potential of AI while mitigating risks and ensuring it support human and societal progress.

Become a catalyst for ethical innovation in the AI era

AI and Large Language Models (LLM) are reshaping how society engages with knowledge. This empowers you to explore outside of the traditional boundaries between disciplines, uncover patterns and generate new ideas at an unprecedented speed. In this dynamic environment, innovators thrive not on certainty, but on their ability to ask bold and meaningful questions.

Driving ethical innovation in the AI era requires more than technical expertise. It demands the ability to think critically across disciplines like economics, history, human behaviour, philosophy and technology. These perspectives equip future leaders to guide the development of AI in ways that prioritise societal impact over mere efficiency.Ìý

To lead in this space, you must use it with purpose. This program equips you become a thoughtful innovator who drives progress responsibly and inspires change where it matters most.

Careers in AI in business and society

AI skills give you a significant career advantage, regardless of industry. With AI, you will be prepared to tackle a range of exciting career paths in the following areas:

  • AI business development managerÌý
  • AI ethics officerÌý
  • AI integration specialistÌý
  • AI product managerÌý
  • AI strategy consultantÌý
  • Business intelligence analystÌý
  • Data analyst/data scientistÌý
  • Digital strategy consultantsÌý
  • Ecommerce specialistÌý
  • Financial analyst with AI expertiseÌý
  • Supply chain and logistics analystÌý

Why study AI in business and society at ºÚÁÏÍø´óʼÇ?

Studying AI in business and society will equip you with the critical thinking skills needed to drive change in society. This major empowers students to harness AI within their chosen discipline. It brings together the best of ºÚÁÏÍø´óʼǒs expertise from across faculties, offering a truly interdisciplinary experience.

You’ll get experience in business analytics, data science and applied artificial intelligence. You can apply these skills across a range of industries like medicine and health, finance, education, logistics and media and entertainment. As you learn to ethically apply AI in business and society, you’ll gain in-depth knowledge of AI technologies, responsible practices and human-AI collaboration to solve real-world problems.

You’ll learn how to gain a global perspective, respect cultural diversity and be prepared to lead forward-thinking initiatives in your career. You'll graduate from a global top 20 university (QS World University Rankings, 2024–2026), rankedÌý#1Ìýin Australia for employment outcomes (QS World University Rankings, 2026). You’ll be ready to advance society in an AI-driven world, pioneer human-centred innovation and advocate for responsible AI to shape a better future.

According to , in 2024, workers with AI skills earned an average global wage premium of 56 percent, more than double the 25 percent recorded the year before. The top five industries with the highest demand for AI skills according to are:

  • Professional, scientific and technical services
  • Tertiary education
  • Public administration
  • Finance
  • Computer system design and related services

Our programs