Marketing research students
Sibo Zhang
Exploring Consumer Perceptions of Data Privacy:
A Marketing Perspective
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Ka Wing Chan
Sustainability in Retail
Ada Choi
How Soaring Inflation Impacts Consumers’ Spending Patterns
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Yusong Zhi
Role of Sales Narratives in Creating Consumer Demand: Synergistic Approach to Boosting Limited Edition Product Sales in the Metaverse
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Jerry Jin
Marketing Agility: Antecedents and Consequences
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Rita (Yuli) Li
The Battle Against Food Waste: Implications For Reducing It For Marketers, Consumers, and Policy Makers
Shuge Li
Sustainability-related policy change: green product consumption and supply chain configuration
Noah Moonen
Exploring Social Influence and Technology in Sustainable Consumer Behavior
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Yuan Feng
Researching Consumer and Market Expectations in Live Product Launches
Vartan Bal
The Impact of Extreme Weather on Consumer Preferences and Behavior: Focus on Music Consumption and Mental Health
Bicheng Ma
Master of Pre-Doctoral Business Studies